University of Cambridge Judge Business School Executive Education
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Navigate and understand the impact of AI

Generative Artificial Intelligence: From Hype to Business Impact

This programme offers unique insights for executives seeking to grasp the potential and limitations of generative artificial intelligence (AI). Rather than blindly chasing the latest trends, we invite you on a journey of exploration led by University of Cambridge faculty, industry experts, and business leaders who have successfully implemented generative AI in their organisations.

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Next date
23 Nov-26 Nov 2026
Duration
4 days
Format
In-person
Area
Artificial intelligence (AI)

Overview

This programme brings to life the far-reaching business impacts of generative AI. Participants will develop a solid understanding of how AI models work and how they might support value creation, while also exploring the many strategic and ethical challenges that leaders in AI must contend with.

With the guidance of expert faculty, you will discuss generative AI use cases across functions and industry sectors, and develop greater confidence in leading AI initiatives through strategic frameworks and hands-on sessions.

The programme is designed to equip leaders for change and uncertainty in this rapidly developing field while encouraging peer learning and debate through an interactive learning experience. By showcasing both the possibilities and limitations of this exciting technology, this programme equips participants to make better choices about where to take their business next.

Why attend the Generative Artificial Intelligence: From Hype to Business Impact

Business challenges solved

  • Gain a genuine understanding of AI’s mechanisms, moving beyond the hype.
  • Reflect soberly on AI’s value for your business, distinguishing immediate opportunities from futuristic dreams.
  • Acquire hands-on experience with AI software, transforming complex concepts into tangible knowledge.
  • Explore the ethical landscape of AI and its implications for the future of work.

Outcomes

  • Equip your executives with a nuanced AI understanding.
  • Address AI skepticism by offering a realistic view of its capabilities and limitations.
  • Empower your teams to identify AI opportunities that align with your organisation’s unique goals.
  • Enhance ethical considerations and awareness of bias, fostering responsible AI implementation.
  • Bolster your company’s innovation potential by enabling leaders to drive AI strategy.
Business challenges solved
  • Gain a genuine understanding of AI’s mechanisms, moving beyond the hype.
  • Reflect soberly on AI’s value for your business, distinguishing immediate opportunities from futuristic dreams.
  • Acquire hands-on experience with AI software, transforming complex concepts into tangible knowledge.
  • Explore the ethical landscape of AI and its implications for the future of work.
Outcomes
  • Equip your executives with a nuanced AI understanding.
  • Address AI skepticism by offering a realistic view of its capabilities and limitations.
  • Empower your teams to identify AI opportunities that align with your organisation’s unique goals.
  • Enhance ethical considerations and awareness of bias, fostering responsible AI implementation.
  • Bolster your company’s innovation potential by enabling leaders to drive AI strategy.

Who should attend this programme?

Attendees include:

  • Mid to senior executives, functional managers and business leaders.
  • Managers looking to gain an understanding of generative AI and its potential for both themselves and their teams​.
  • Mid to senior managers looking to learn how AI can help improve performance within their functional area​.
  • Those looking to bridge the gap between technical AI and business functions within their organisations.

*Prior experience of coding is not required in order to attend this programme.

Hear from participants on the programme.

What you will learn

Module 1: AI foundations for executives
  • Technical deep-dive into how AI models work.
  • Hands-on experience with the latest tools.
  • Practical guidance on leveraging AI for competitive advantage.
Module 2: Leading AI transformation
  • People strategy for the AI age.
  • Culture and effective change management.
  • Developing organisational agility.
Module 3: Law, ethics and AI governance
  • Copyright, privacy and regulatory principles.
  • Psychology of LLMs and emergent risks.
  • Governance of Agentic systems.
  • Ethics, bias and automation.
Module 4: AI strategy
  • Strategic implications of AI.
  • Cascading and translating strategy into action.
  • Horizon scanning and scenario planning.
  • Future AI developments and societal impacts.

Hear from previous participants

This programme supports participants in honing the skills required to lead AI-driven initiatives in their business. These include embracing experimentation, distinguishing opportunity from distraction, managing risk and internal resistance, navigating uncertainty and much more. Through practical hands-on experience with AI, practitioner engagement, thought-provoking debate and strategic toolkits, we strive to deliver an applicable and multi-disciplinary learning experience that keeps pace with these evolving and powerful technologies.

Vesselin Popov Academic Programme Director

Many businesses I’ve spoken to are excited by the potential of generative AI, but they are buffeted by hype. They want to know where AI can make a tangible difference.

David Stillwell Academic Programme Director

Why choose Cambridge Judge Executive Education

Cambridge Judge faculty

All of our programmes are designed and led by Academic Programme Director, who is a member of Cambridge Judge Business School faculty. They will also deliver substantial portions odf that programme.

Leading-edge research

The research conducted by Cambridge Judge Business School’s 20 research centres, across a diverse range of disciplines, flows directly into all of our programmes, bringing new insights to our programme content.

Small group learning

With small class sizes, we continue the Cambridge way of learning that emphasises high levels of interaction with both our world-class faculty and peers.

Fees and upcoming dates

What’s included with your fee

Fees include instruction, materials, lunch and breaks. Preferential rates may be available for groups, University of Cambridge alumni and members of the School’s Alumni Association. VAT is charged at the prevailing rate, which is currently 20%. Please note prices pre-registration are subject to change.

23 Nov-26 Nov 2026

  • In-person
  • 4 days

£6,000 + VAT

Apply now

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